.NEARLY ONE BILLION folks are directing their enact India's overall election. It is the most significant democratic exercise in background-- and also can additionally be actually the absolute most expensive. Spending is expected to connect with 1.35 trn rupees ($ 16bn), according to the Centre for Media Researches (CMS), an Indian charitable. That would certainly be greater than double the quantity invested in the previous political election in 2019 and even go over the cash sprayed in United States's presidential election in 2020. Why perform Indian political events invest such large totals?