.YOU MAY certainly not understand it, however different typefaces bring about different emotions. Serif fonts, with tiny strokes by the end of characters, are frequently located in books and also newspapers. They seem to be respected and reliable. Sans serif typefaces, which are plain, may appear modern as well as laid-back. Aesthetic uniformity provides visitors a sense that they understand where they stand it helps to construct count on. When it comes to The Financial expert, it prepares the hue for our journalism.